The Conscious Business Academy is a manifestation of Fred Kofman's work, Conscious Business. Here you can find content reaching beyond Fred's original book as well as a Conscious Business Certification program. CBA is focused on how we as a community can take the principles introduced by Fred and implement them in everyday interactions. We encourage you to explore the site, dive into the additional material, and consider pursuing a certification and deeper understanding of what it truly means to live and do business with love and compassion.
Some Words from Fred Kofman
To be conscious means to be awake, mindful. To live consciously means to perceive the world around and within you, to understand your circumstances, and to decide how to respond to them in ways that honor your purpose, principles, and care for people. To be unconscious is to be asleep, mindless. To live unconsciously means to be "asleep at the wheel" driven by the autopilot of instincts and old patterns.
A conscious business promotes well-being and growth for all of its stakeholders. Conscious employees approach the world with scientific reasoning, and reflect on their role in it with moral reasoning. They work effectively, yet with with virtue, meaning, and happiness. They consider their colleagues full human beings, rather than “human resources”. They understand their customers, offering them products and services that support their growth and well-being. A conscious business fosters peace and happiness in individuals, respect and solidarity in the community, and mission accomplishment in the organization.
Most of us recognize that companies need leaders with a high level of technical knowledge if they are to succeed in the information economy. I believe it is more important, and far less recognized, that companies also need leaders with a high level of consciousness. Without conscious leaders, companies cannot achieve greatness—or even survival.
"Living consciously is a state of being mentally active rather than passive. It is the ability to look at the world through fresh eyes. It is intelligence taking joy in its own function. Living consciously is seeking to be aware of everything that bears on our interests, actions, values, purposes and goals. It is the willingness to confront facts, pleasant or unpleasant. It is the desire to discover our mistakes and correct them... It is the quest to keep expanding our awareness and understanding, both of the world external to self and of the world within." - Nathaniel Branden